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New capital will fuel domestic growth for both HBO and A24’s hit show ‘Euphoria’-inspired makeup line.
June 27, 2023
By: Lianna Albrizio
Associate Editor
Half Magic, a vegan, cruelty-free, and transformative makeup brand from the imagination of Donni Davy, the head makeup artist from HBO’s “Euphoria,” has closed on its investment round led by premier consumer investor Alliance Consumer Growth, with significant participation from A24, Imaginary Ventures and Access Entertainment. Funds will be allocated toward supporting notable growth year over year, including fueling expansion via the brand’s inaugural debut in brick-and-mortar r...
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